UNVEILING THE MYSTERIES OF
I make things look good. Then I make them move (in a really cool way). Then I take the credit for both 😉. The process is simple: Understand what it needs to say. Obsess over how it moves. Stop only when every frame feels exactly right.
I'm Adam, a motion designer, music producer & post-production specialist with a deep love for music, art, and the kind of craft that makes people stop and stare. I've spent over 8 years kicking design's @$$ as a freelancer and across creative & advertising agencies, building work that is precise, intentional, and built to perform across digital and broadcast platforms.
In my adventures, I've developed a distinctive visual style rooted in a multidisciplinary approach. Moving fluidly between motion graphics, sound design, and digital design to deliver cohesive, end-to-end creative solutions. I don't just execute; I think in frames, sound, and narrative, ensuring every project is as strategically considered as it is visually striking.
Proficient across the full Adobe Creative Suite, mainly in After Effects, Premiere Pro, Audition, Illustrator, and Figma. I work at the intersection of technology and artistry, actively leveraging AI-assisted design to push the boundaries of what's possible and stay permanently ahead of the curve.
REFERRALS available on request
Grew from Post-Production Editor to Lead Motion Graphics Artist over five years at one of Nairobi's most influential multidisciplinary arts organisations. Shaped the visual tone for projects and mentored within a boundary-pushing creative environment.
Clients: Facebook, The Junction Mall, British Council, Embassy of Sweden, Google
Three years embedded within the creative team servicing East African Breweries Limited. Delivered motion graphics, video editing, sound design, and static design across the full content pipeline including the Tanqueray Secret Garden launch and ke.thebar.com platform.
Clients: Tusker Malt / Lite / Cider / Draught, Tanqueray, Kenya Cane & The Bar.com
Led creative direction of motion-led campaigns and brand activations at Publicis Group's network. Directed Tusker Ndimu's Taste the Twist, Airtel's Smarta with Data, and GA Insurance's Easter campaign — winner of a Marketing Society of Kenya Award.
Clients: Airtel Africa, EABL, KCB, I&M Bank, Treatos, GA Insurance, Isuzu & GEM Forest
Led a full brand overhaul for Retro World Tour Australia, building the event's identity (logo, typography, color system) alongside an immersive festival experience concept, from a themed "Retro City" zone layout to a custom guest journey. The tour brought together artists from Jamaica, East Africa, and South Africa on one stage. The rebrand drove organic growth on Instagram—followers grew 20% (2,900 → 3,500) in the lead-up to the shows. Platform-optimized Meta ads helped push the Melbourne and Sydney solo shows to 90% sold out.
Developed the visual identity for Tusker Malt's partnership with the Nairobi Polo Club, a first-of-its-kind brand tie-in requiring a distinct look separate from Tusker's core identity.
Adopted AI tool CREATIVE X to optimise social media ad creative — reducing CPM by 50% through platform-specific content specifications, consistent branding, and copy optimisation.
Concept Development · Art Direction · Animation · Branding · Advertising
Animated a radio spot imagining archaeologists, four million years from now, excavating a party that never got its drinks, bringing the dark-comic "the bar is set" ad to life for ke.thebar.com's awareness campaign across digital platforms.
Produced the case study videos for Betika's 'Must Be Won' jackpot campaign, bringing its 'passport' concept to life on screen, where every two weeks of play earned a stamp that visibly reduced the predictions needed to win. This video was the entry submitted to the awards, going on to win 2 Silver and 2 Shortlist honors across Craft, Culture, and Digital categories.
Animated the designs for GA Insurance's Easter campaign across launch comms; the work helped earn a Loeries Awards shortlist across three categories (Craft, OOH, and Illustration), with the OOH entry specifically recognized for the animated assets.
Built the motion system for Base to Billboardz's launch event and animated on-screen elements for the show, plus the cinematic intro for its companion web series, part of Tusker's platform built to move Kenyan music talent from the base to the Billboard charts, a campaign that significantly elevated brand salience.
Full brand and event identity for a multi-city afro fusion tour across Australia — from a themed "Retro City" guest journey to a Meta ad strategy that helped push two shows to 90% sold out.
Launch motion for DTB's NFC-powered rings and bands — positioning Kenya's first Tier One bank wearable-payment line as effortless, secure, and unmistakably local.
Motion support for Rubis Energy Kenya and Castrol's backing of CRS Racing's Jasmeet and Ravi Chana — championing Kenyan talent ahead of one of motorsport's toughest events on the calendar.
Concept and motion system for Spiro's regional activation with Afrobeats star Davido — introducing Africa's largest EV mobility brand's new electric motorcycle line across East Africa.
Ongoing thumb-stopping content across EABL and Diageo's portfolio — blending evergreen assets with campaign moments to keep the brand present in the feed year-round.
Motion graphics for KCB's "Mufasa: Grow Your Money" product launch — translating a savings message into bold, ownable brand motion.
This is a curated selection — see every project in the full portfolio deck.



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Johnnie Walker








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Open For Projects
Freelance, contract, or full-time — remote preferred. I reply within 1–2 business days.
Let's talk about yours.